We found that Sharesies's Google Ads account didn't have full coverage of the keywords in their market. By doing keyword research, we uncovered tons of opportunities to find new customers. After running tests to determine the profitability of their brand campaigns, we managed to reinvest almost 100% of budget into generic search terms, without any dip to brand conversions. Through optimising and scaling budgets, we grew monthly lead volume in Google Ads by up to 5x per month.
Alan Doak CMO/ Sharesies
"I’ve had the pleasure of working with Atlas for several years now, both at Arlo and previously at Raygun. I’ve always been impressed with their ability to add deep domain expertise to the paid search channel, resulting in more leads at a lower CPA. Atlas’ willingness to share knowledge, and coach and mentor staff at Arlo has enabled us to upskill the team and ultimately improve our collaboration to help drive the best results.
I’m a big believer in leveraging an agency like Atlas to take on specialty channels like SEM. Atlas understands the nuances of technical products, really gets the SaaS business model, and brings the latest insights by working across multiple accounts. For a small marketing team, it means we free up valuable time to focus on core aspects of marketing strategy, messaging, and content."
Andre
Head of Marketing at Arlo
“Atlas don’t just push buttons, they dig deep into data to understand consumer behaviour, ensuring maximum impact.”
Sarah Aldworth
Tend I Head of Marketing
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