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We’ve been working with Smartly since 2022, after they rebranded as part of their acquisition by Datacom. As they have grown over the years, Smartly has held on to its startup culture, so working with our agile team at Atlas was a no-brainer for Growth Marketing Manager, Jillian Whitmore, who says:
“What sets Atlas apart from other agencies is their solid understanding of the SaaS model. They are super responsive to our business strategies and other growth activity. They're also really passionate about our success. Their focus on conversion rates and improving performance is outstanding.”
In pursuit of growth in the domestic market, that met their small to medium enterprise customers where they are, Smartly asked us to supercharge their customer acquisition with a refreshed digital strategy that:
“Atlas have consistently surpassed conversion goals especially over the last six months where at times we've exceeded targets by up to 140%. A big part of this is thanks to Atlas having a solid understanding of our goals and supporting our growth objectives.”
Jillian Whitmore
Growth Marketing Manager
All of us at Atlas get excited about customer success, whether it’s small wins or big milestones.
With Smartly, we took a test and learn approach, in collaboration with their team – diligently delivering their financial year targets.
Growth Marketing Manager, Jillian, backs it up:
“Atlas have consistently surpassed conversion goals especially over the last six months where at times we've exceeded targets by up to 140%. A big part of this is thanks to Atlas having a solid understanding of our goals and supporting our growth objectives.”
Leveraging research from the Smartly marketing team, we knew that decision makers within the New Zealand SME market for payroll software, were aware of most of Smartly competitors, and chose Smartly based on its simplicity and cost effectiveness.
Their target audience were spending time searching payroll and HR related topics, and using LinkedIn for professional development and networking.
Building a campaign around these insights meant experimenting with creative and special offers.
Combining clever creative from the Smartly team with our technical nous reached the highest ever monthly new sign ups, exceeding the target by 53%.
“Atlas is not afraid to challenge our thinking. They offer real advice to our unique business problems. I’d highly recommend Atlas to any SaaS companies looking to scale up their business.”
“They definitely feel like part of our Smartly team and are on the journey with us.”
It’s this spirit that we nurture across all of our client relationships. Our startup mindset at Atlas, brings a balance of diligence, scrappiness, and ambition to winning teams like Smartly.
“They understood what our stage of SaaS business needed. Our brand was really strong and our awareness was high. We had spent a lot of time building that brand, creating really strong foundations, but what we really needed to do was convert. They knew what we had to do to get there. It's been really seamless. We were meeting our targets within three months of onboarding them.”
Bianca Evans
Head of Marketing
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“Within a couple of months [Atlas] doubled then tripled the number of customers coming through and it meant that our payback period on the ads was at a really good level. So between three to six months, we'd see payback.”
Hector Williamson
CEO
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