Initially, Arlo wanted to increase their internal capability around pay per click marketing, specifically Google Ads.
Atlas uncovered several large, complex opportunities for paid search growth that we felt Arlo could capitalize on with our help. Specifically, we believed we could scale monthly SQLs from paid search by 33% over a few month period.
"I’ve had the pleasure of working with Atlas for several years now, both at Arlo and previously at Raygun. I’ve always been impressed with their ability to add deep domain expertise to the paid search channel, resulting in more leads at a lower CPA. Atlas’ willingness to share knowledge, and coach and mentor staff at Arlo has enabled us to upskill the team and ultimately improve our collaboration to help drive the best results.
I’m a big believer in leveraging an agency like Atlas to take on specialty channels like SEM. Atlas understands the nuances of technical products, really gets the SaaS business model, and brings the latest insights by working across multiple accounts. For a small marketing team, it means we free up valuable time to focus on core aspects of marketing strategy, messaging, and content."
Andre
Head of Marketing at Arlo
We’re stoked to help Arlo start the year strong, achieving a 78% MoM increase in January, with SQLs at a 45% lower cost-per-SQL than the previous period.
We continued this trend into February, with another increase of 34% in SQLs at a 11% drop in the cost-per-SQL.
Between January 1 and April 31, with just 16% more spend, we’ve achieved a 131% increase in Offline SQLs, with an impressive 50% drop in the cost-per-SQL from $815 to $408.
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“Atlas have consistently surpassed conversion goals especially over the last six months where at times we've exceeded targets by up to 140%. A big part of this is thanks to Atlas having a solid understanding of our goals and supporting our growth objectives.”
Jillian Whitmore
Growth Marketing Manager
“They understood what our stage of SaaS business needed. Our brand was really strong and our awareness was high. We had spent a lot of time building that brand, creating really strong foundations, but what we really needed to do was convert. They knew what we had to do to get there. It's been really seamless. We were meeting our targets within three months of onboarding them.”
Bianca Evans
Head of Marketing
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