Arlo is a training management solution that helps training businesses to streamline their processes and focus on growth. Between January 1st and April 31st, with just 16% more spend, we’ve achieved a 131% increase in Offline SQLs, with an impressive 50% drop in the cost-per-SQL.
Initially, Arlo wanted to increase their internal capability around pay per click marketing, specifically Google Ads.
Atlas uncovered several large, complex opportunities for paid search growth that we felt Arlo could capitalize on with our help. Specifically, we believed we could scale monthly SQLs from paid search by 33% over a few month period.
We’re stoked to help Arlo start the year strong, achieving a 78% MoM increase in January, with SQLs at a 45% lower cost-per-SQL than the previous period.
We continued this trend into February, with another increase of 34% in SQLs at a 11% drop in the cost-per-SQL.
Between January 1 and April 31, with just 16% more spend, we’ve achieved a 131% increase in Offline SQLs, with an impressive 50% drop in the cost-per-SQL from $815 to $408.
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