Initially, Arlo wanted to increase their internal capability around pay per click marketing, specifically Google Ads.
Atlas uncovered several large, complex opportunities for paid search growth that we felt Arlo could capitalize on with our help. Specifically, we believed we could scale monthly SQLs from paid search by 33% over a few month period.
"I’ve had the pleasure of working with Atlas for several years now, both at Arlo and previously at Raygun. I’ve always been impressed with their ability to add deep domain expertise to the paid search channel, resulting in more leads at a lower CPA. Atlas’ willingness to share knowledge, and coach and mentor staff at Arlo has enabled us to upskill the team and ultimately improve our collaboration to help drive the best results.
I’m a big believer in leveraging an agency like Atlas to take on specialty channels like SEM. Atlas understands the nuances of technical products, really gets the SaaS business model, and brings the latest insights by working across multiple accounts. For a small marketing team, it means we free up valuable time to focus on core aspects of marketing strategy, messaging, and content."
Andre
Head of Marketing at Arlo
We’re stoked to help Arlo start the year strong, achieving a 78% MoM increase in January, with SQLs at a 45% lower cost-per-SQL than the previous period.
We continued this trend into February, with another increase of 34% in SQLs at a 11% drop in the cost-per-SQL.
Between January 1 and April 31, with just 16% more spend, we’ve achieved a 131% increase in Offline SQLs, with an impressive 50% drop in the cost-per-SQL from $815 to $408.
“Atlas don’t just push buttons, they dig deep into data to understand consumer behaviour, ensuring maximum impact.”
Sarah Aldworth
Tend I Head of Marketing
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“Almost all of our sales activity is now handling inbound enquiries. Ryan and his team have been awesome to work with, I can’t recommend them highly enough.”
Scott Pearson
Founder | CSO at Noted
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