We took over Glimp's Google Ads campaign, and managed to scale leads up to 300% per month year on year. As with all of our clients, we took the time to understand Glimp's target cost per acquisition and aligned those targets with the Google Ads opportunity. Our process started by completing keyword research so that we could build a full picture of the scale we could achieve. From there, we continually tested keywords, ads and extensions across their verticals, incorporating learnings to each campaign.
Michael Speight Co-Founder/ Acquisition Labs
"I’ve had the pleasure of working with Atlas for several years now, both at Arlo and previously at Raygun. I’ve always been impressed with their ability to add deep domain expertise to the paid search channel, resulting in more leads at a lower CPA. Atlas’ willingness to share knowledge, and coach and mentor staff at Arlo has enabled us to upskill the team and ultimately improve our collaboration to help drive the best results.
I’m a big believer in leveraging an agency like Atlas to take on specialty channels like SEM. Atlas understands the nuances of technical products, really gets the SaaS business model, and brings the latest insights by working across multiple accounts. For a small marketing team, it means we free up valuable time to focus on core aspects of marketing strategy, messaging, and content."
Andre
Head of Marketing at Arlo
“Atlas don’t just push buttons, they dig deep into data to understand consumer behaviour, ensuring maximum impact.”
Sarah Aldworth
Tend I Head of Marketing
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