We found that Sharesies's Google Ads account didn't have full coverage of the keywords in their market. By doing keyword research, we uncovered tons of opportunities to find new customers. After running tests to determine the profitability of their brand campaigns, we managed to reinvest almost 100% of budget into generic search terms, without any dip to brand conversions. Through optimising and scaling budgets, we grew monthly lead volume in Google Ads by up to 5x per month.
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