With a highly experienced founding team (founders of My Food Bag, early Pushpay employees) and a rockstar marketing team, Tend makes full-service healthcare easily accessible when you need it and where you need it.
“Atlas don’t just push buttons, they dig deep into data to understand consumer behaviour, ensuring maximum impact.”
Sarah Aldworth
Tend I Head of Marketing
We first partnered with Tend all the way back in 2020, before Tend had launched to the market. Starting with a digital strategy, we identified that pay per click and social media ads were a clear way to access their target audience.
As Tend has grown through clinic acquisitions, the expansion of their product features and increasing brand awareness, we’ve continued to see a growth in results.
Campaigns targeting customer pain points, a health personality quiz to generate leads and understand customer psychographics, winter campaigns, campaigns targeting students, carefully crafted search and immigration medical campaigns have all formed part of Tend’s digital strategy in collaboration with Atlas.
We’ve helped Tend align and better tailor healthcare messaging to meet different personas and their unique needs. Crafting ad experiences through empathetically considered campaigns, by aligning targeting and ads towards health conditions across women’s health, mental health, sexual health, flu season and more.
More recently, Tend have been developing engaging social media reels to highlight various health concerns, which we have promoted across Facebook and Instagram to amplify their reach to target audiences.
These have become high converting social campaigns, delivering impressive results such as the cheapest cost per conversion of any social campaign in 2023, and also the most app signups at the cheapest rate of any social campaign in 2023.
To date, we’re continuing to see growing results across Tend’s platforms.
Exceeded enrolments target by 46% in Feb and 59% in March
Best month ever for conversion volume in March 2023
Cheapest ever cost per enrolments in March 2023
Facebook conversions 51% cheaper than 2021 and 41% cheaper than 2022
Average monthly conversions on Facebook are up 82% from 2021 and 73% on 2022
“We have small budgets, but really high growth expectations. So that was always going to be a challenge. We knew with our lean team that we weren't going to be able to meet those targets without a digital agency. When we interviewed a series of agencies, Atlas understood that we were blindly focused on our inbound lead generation and revenue growth .”
“They understood what our stage of SaaS business needed. Our brand was really strong and our awareness was high. We had spent a lot of time building that brand, creating really strong foundations, but what we really needed to do was convert. They knew what we had to do to get there. It's been really seamless. We were meeting our targets within three months of onboarding them.”
Bianca Evans
Head of Marketing
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“Within a couple of months [Atlas] doubled then tripled the number of customers coming through and it meant that our payback period on the ads was at a really good level. So between three to six months, we'd see payback.”
Hector Williamson
CEO
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